Search Engine Optimization (SEO) is a process of improving the visibility of websites or webpages within search engines results. SEO is a subcategory of SEM online marketing, the practice that emerged in 1990 with the birth of the first websites on the Internet, and which represents the totality of techniques by which a website is brought up the list of results of a search engine for various keywords.

SEO – Search Engine Optimization

Online Marketing SEO Publicitate Ms Graphix Buzau

WHY IS SEO HELPFUL?

Correct optimization of a website leads to a better presence in search engines for relevant user searches related to the information, services or products presented on the website. This leads to more visitors, more interested people, and more sales. But this is not everything SEO does, its impact being much larger and more beneficial.

SEO helps:

  • Search engines to do their job better
  • People to find information, images, and products they need
  • Small businesses to compete with big companies
  • A real industry of specialists and trainers to have jobs
  • To reduce online promotion expenses

Without SEO, a blind citizen browsing the Internet using a screen reader – a program that reads the website content, would not be able to understand what a website or another contains, especially if they are made up of pictures called pic2054.jpg instead of folded-stick.jpg